Online meetings are now an integral part of professional life, from team huddles to client presentations and even job interviews. Yet, a persistent issue continues to undermine their effectiveness: the blank screen. Many professionals still hesitate to turn on their cameras, creating a frustrating and disengaged environment.
This "camera-off" culture is more than just a minor annoyance. It has tangible negative impacts on business outcomes, costing organisations in engagement, productivity, and even employee retention. When teams can't see each other, communication suffers, trust erodes, and the human connection that fuels collaboration begins to fade.
The problem with blank screens
When participants keep their cameras off, it creates a one-sided conversation. Presenters and meeting leaders are left speaking into a void, unable to read non-verbal cues like nods of agreement or looks of confusion. This makes it difficult to gauge understanding and tailor the discussion effectively.
Research supports this. A study by Microsoft found that employees are 50% more likely to contribute in meetings when their cameras are on. The reality is that many people are not disengaged; they simply dislike being on camera, feeling awkward, exposed, or worried about being judged.
A solution to camera shyness
Simply demanding that people turn on their cameras is not the answer. To truly fix the camera-off culture, organisations must address the root causes of this reluctance. It requires a shift in mindset and a change in behaviour—for both employees and leaders.
To help you navigate this challenge, we are pleased to host an exclusive webinar: Show Up and Stand Out: Fixing the Camera-Off Culture.
This session will be led by Sarah Pocklington, an expert in helping professionals build the confidence and skills to show up on camera with energy and presence. Sarah has spent her career helping people overcome the awkwardness and self-doubt that stops them from switching their cameras on. She understands the real reasons behind camera shyness and provides practical, no-fluff strategies to create a more connected and engaging virtual environment.
Event details
Event: Show Up and Stand Out: Fixing the Camera-Off Culture
Presenter: Sarah Pocklington
Date: 15th October 2025
Time: 10:00 AM
Location: Virtual
Why you should attend
This webinar is designed for managers, team leaders, and business owners who want to boost connection and productivity in their online meetings. You will learn:
The real reasons your team is camera-shy.
How to shift mindsets and change behaviours to encourage participation.
Practical tips to help your team (and yourself) show up with more confidence and impact.
By attending, you will gain the tools to transform your flat, one-way meetings into dynamic, interactive sessions where everyone feels seen, heard, and valued.
Reserve your place today
Don’t let blank screens continue to hinder your team's potential. It's time to build a culture where people genuinely want to show up.